Clairol Nice'n Easy 5A Medium Ash Brown Permanent Hair Dye

Clairol Nice'n Easy 5A Medium Ash Brown is a permanent cream hair dye described as an oil-infused formula for soft, shiny results. Its listed blend of three salon tones and highlights is intended to create natural-looking colour in one step, while customer feedback is mixed on grey coverage and how long the colour lasts.

At a glance

Permanent cream hair colour in shade 5A Medium Ash Brown.
The listing describes a blend of three salon tones and highlights in one step.
Oil-infused formula is claimed to deliver soft, shiny results.
The listing claims colour lasts up to 28 washes and provides 100% grey coverage.

Price

$21.29Save 41%

Reference price: ~~$36.16~~

Price checked: 13 Nov 2026

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Pros and cons

Pros

Cream format and a one-step application may suit buyers looking for an at-home colouring process.
The three-tone and highlight blend is intended to create a natural-looking result.
The listing specifies up to 28 washes and 100% grey coverage as product claims.

Cons

Customer feedback reports mixed experiences with colour coverage, colour longevity and hair quality.

Technical specifications

9 specifications

Identity
Brand	Clairol
Model	81649357
Shade colour listed	Brown
Hair colour permanence	Permanent

Formula and benefits
Item form	Cream
Product benefit	Shine Enhancing
Hair type	All
Material features	Natural

Dimensions
Dimensions listed	9.11 x 6 x 16.13 cm; 230 Grams

What to know before buying

The up-to-28-wash longevity, 100% grey coverage, gentle-on-hair-and-scalp wording and soft, shiny results are listing claims, not guaranteed outcomes. Customer feedback is mixed on coverage, with some reporting a red tone, and on longevity. Check that shade 5A suits your desired result.

Who is it for?

A good fit for

People seeking a permanent cream hair dye in a medium ash brown shade.
Buyers who prefer an at-home colour with a claimed multi-tone effect and grey coverage.

Less suited to

Anyone who needs assured grey coverage, a specific final colour tone or a guaranteed duration, given the mixed customer feedback.

Clairol Nice'n Easy 5A Medium Ash Brown Permanent Hair Dye · photo 2 — Additional product photo 2

Customer reviews on Amazon

4.3 / 5 · 645 ratings

5 stars68%68%
4 stars16%16%
3 stars7%7%
2 stars2%2%
1 star7%7%

Customer feedback highlights ease of use and fragrance as positives, while reports on coverage, hair quality and longevity are mixed. Some customers say it covers grey hair well, while others mention a red tone, and some say the colour does not last long. The listing claims 100% grey coverage and up to 28 washes, but feedback suggests results may vary. Overall ratings lean positive, though they do not resolve these shade and duration concerns.

Positive themes

Customers describe the dye as easy to use.
Customers appreciate its smell.

Negative themes

Some customers describe the quality or value for money unfavourably.

Mixed feedback

Coverage receives mixed feedback, including reports of good grey coverage and of a red tone.
Some customers say the colour does not last long.
Hair quality receives mixed feedback.

Frequently asked questions

What colour is Clairol Nice'n Easy 5A?

The title identifies shade 5A Medium Ash Brown. The product details list the colour simply as Brown.

What does the listing claim about grey coverage and longevity?

It claims 100% grey coverage and colour lasting up to 28 washes. Customer feedback on coverage and longevity is mixed, so these claims should not be treated as assured results.

What is the formula like?

It is listed as a permanent cream hair dye. The listing describes it as oil-infused and claims soft, shiny results.