Primed to Perform: Workplace Culture and Total Motivation
Primed to Perform by Neel Doshi and Lindsay McGregor explains how leaders can use the authors’ Total Motivation framework to assess and develop workplace culture. It may suit readers looking for a structured approach grounded in psychology and organisational research, rather than a general leadership overview.
At a glance
- Introduces the Total Motivation (ToMo) Factor as a framework for measuring workplace culture and tracking changes over time.
- Connects organisational culture with motivation, innovation, experimentation and adaptability.
- The listing describes applications for teams and organisations of different sizes and types.
Reference price: $32.31
Price checked: 13 Nov 2026
View offerAhead of Black FridayExplore the selectionOften bought together
Pros and cons
Pros
- A defined measurement framework may help readers move from broad culture goals to structured assessment.
- Customer feedback describes the material as insightful and well researched, and the framework as readable despite complex subject matter.
Technical specifications
9 specifications| Publisher | HarperCollins US |
|---|---|
| Publication date | 21 September 2015 |
| Edition | Illustrated |
| Language | English |
| Print length | 368 pages |
| ISBN-10 | 0062373986 |
| ISBN-13 | 978-0062373984 |
| Weight listed | 1.05 kg |
|---|---|
| Dimensions | 3.05 x 16 x 23.11 cm |
Who is it for?
A good fit for
- Leaders and managers seeking a structured way to think about workplace culture and motivation.
- Readers interested in applying social-science concepts to organisational development.
Less suited to
- Readers looking primarily for a concise or introductory book, as the listed edition runs to 368 pages.
- Readers seeking a general leadership guide without a focus on workplace culture and motivation.
Customer reviews on Amazon
- 5 stars
75% 75% - 4 stars
17% 17% - 3 stars
7% 7% - 2 stars
0% 0% - 1 star
1% 1%
Customer feedback describes the content as well researched and insightful, with positive comments on its practical social-science approach and readability. Buyers considering it for workplace use may value the reported simple framework for complex material, though the aggregate ratings do not establish how well it works in any particular organisation.
Positive themes
- Customer feedback praises the content as insightful and well researched.
- Readability and the simple framework receive positive mentions.
Frequently asked questions
What is Primed to Perform about?
The book presents a Total Motivation framework for understanding, measuring and developing workplace cultures, with emphasis on how culture relates to performance.
Who wrote Primed to Perform?
The listing identifies Neel Doshi and Lindsay McGregor as the authors.
How long is this edition?
The listing gives a print length of 368 pages.
Alternative options
Radical Candor: Fully Revised and Updated Edition: How to Get What You Want by Saying What You Mean
$19.54
Drive: The Surprising Truth About What Motivates Us
$21.75
Primed to Perform: The Ultimate Guide to being an Effective Leader and Cultivating Success in the Workplace
$21.36
